Media Habits of Indian Pharmaceutical Industry – Are Buyers and Sellers on the same page? Long before, prior to the industrial revolution individual business was small and production was carried out on a very small scale mainly to cater to
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Publicity- How Businesses Targeting Pharmaceutical Companies Do it Correctly? The development of effective Publicity Strategy to target Pharmaceutical Drug manufacturers and formulation companies is a complex task, which goes through identifying the target audience, determining the objectives, designing a message, choosing
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